At Heel Luxe Shop (“we”, “us”, or “our”), we value your trust as much as we value the craftsmanship in our luxury footwear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website heelluxeshop.com (the “Site”). Please read this policy carefully to understand our practices regarding your personal data.

1. Information We Collect

We collect information that helps us provide our premium footwear shopping experience:

Personal Information You Provide

  • Contact Details: Name, email address, phone number, shipping/billing address
  • Payment Information: Credit/debit card details (processed securely via our payment gateways), PayPal email
  • Account Information: If you create an account, username and password
  • Preferences: Size preferences, style interests, and wish lists
  • Communications: Correspondence with our customer service team

Automatically Collected Information

  • Device & Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time spent
  • Cookies & Tracking: See Section 6 for details

2. How We Use Your Information

We use your personal data with the same care we apply to crafting our footwear collections:

  • To process and fulfill your orders for our luxury footwear
  • To provide customer support and respond to inquiries
  • To personalize your shopping experience and recommend products
  • To improve our website, products, and services
  • To prevent fraud and enhance security
  • To send marketing communications (where you’ve consented)
  • To comply with legal obligations

3. Legal Basis for Processing (GDPR)

For customers in the European Economic Area (EEA), we process your personal data under the following legal bases:

  • Contractual Necessity: To fulfill orders and provide services
  • Legitimate Interests: For website improvement and fraud prevention
  • Consent: For marketing communications and certain cookies
  • Legal Compliance: Where required by law

4. Data Sharing & Disclosure

We treat your data with the discretion expected of a luxury brand:

  • Service Providers: Payment processors, shipping carriers, IT services (all under strict confidentiality agreements)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with mergers or acquisitions

We never sell your personal information to third parties.

5. International Data Transfers

As a global retailer (excluding certain Asian and remote regions), your data may be transferred outside your country of residence. We ensure all transfers comply with applicable data protection laws through:

  • EU Standard Contractual Clauses
  • Other approved transfer mechanisms

6. Cookies & Tracking Technologies

Our website uses cookies to enhance your shopping experience:

  • Essential Cookies: Necessary for site functionality (e.g., shopping cart)
  • Performance Cookies: Help us improve our website
  • Marketing Cookies: Used for personalized advertising (with consent)

You can manage cookie preferences through your browser settings or our cookie consent banner.

7. Data Security

We implement security measures worthy of our premium brand:

  • 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing
  • Regular security audits and monitoring
  • Limited access to personal data

While we take all reasonable precautions, no internet transmission is completely secure.

8. Your Rights

Depending on your location, you may have rights including:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion of your data
  • Restriction: Limit how we use your data
  • Objection: Object to certain processing
  • Portability: Request transfer of your data
  • Withdraw Consent: For processing based on consent

To exercise these rights, please contact us at [email protected].

9. Data Retention

We retain your personal data only as long as necessary:

  • Order information: 7 years for tax and warranty purposes
  • Marketing data: Until consent is withdrawn
  • Website analytics: 26 months

10. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this policy periodically. The updated version will be posted on our website with a new “Last Updated” date.

12. Contact Us

For privacy-related inquiries, please contact:

Heel Luxe Shop
Data Protection Officer
11 Stoneferry Rd
Kingston upon Hull, GB CH3M 6YM
Email: [email protected]

Thank you for trusting Heel Luxe Shop with your personal information. We treat your privacy with the same dedication to excellence that defines our footwear collections.